By Brandon Marcello, 247Sports: College athletes across the country will soon begin raking in money for their name, image and likeness. Today marks the first day players in all NCAA sports will be allowed to profit off sponsorships and other deals thanks to an interim name, image and likeness rule passed Wednesday by the NCAA.
Who figures to earn the most money? That is up for debate and may we never know as some players keep the details of their deals with companies private.
The SuperWest Sports News Feed does not link to stories behind a paywall. News is added periodically throughout the day, so check back regularly.
Latest posts by News Feed (see all)
- CBS Sports: Ducks among 6 CFB programs set up to dominate back half of decade - June 24, 2026
- Washington football star turned down $500K to stay with Huskies - June 23, 2026
- Arizona football lands 4-star SoCal wide receiver Ty Johnson - June 23, 2026