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Postins: The Big 12’s Direction and the Latest Pac-12 Drama

By Matthew Postins, Heartland College Sports: One of the things we’re all trying to dissect what the new Big 12 is going to be. What will its identity be? What exactly is “young and hip” to the Big 12? Where is all of this going?

Matt Brown at Extra Points, a newsletter that focuses on the business of college athletics, shed a little light on that this week.

He had a conversation with Big 12 Chief Marketing Officer Tyrel Kirkham and I had three takeaways after reading his piece, which is linked above.

Read the full story…

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