Deseret News: In an effort to offset major financial losses associated with the postponement of fall sports to the coronavirus pandemic, the University of Utah athletic department has announced the “#ReinvestInU” campaign.
Mark Harlan, director of athletics, sent a letter to football season ticket holders on Thursday to express the “tremendous need to continue providing vital support for student-athletes in the wake of the postponement of fall sports in 2020.” He did so while expressing gratitude for dedication and loyalty to the program.
Fall sports postponements expected to prove quite costly — a projected revenue loss of $55-$60 million.
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