True cost to the NCAA revealed in landmark case paving way for NIL

By Barkley Truax, On3 Sports: NIL has reigned in a new era for college athletics, compensating players at an unprecedented rate.

As it turns out, however, while the athletes are cashing in on their fame for the first time, it ended up hurting the NCAA financially during the first academic year the law was put into place thanks to the lawsuit that paved the way for athletes to benefit from their personal brand.

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True cost to the NCAA revealed in landmark case paving way for NIL

The NCAA is paying for fighting against the Alston case that paved the way for NIL, quite literally after their tax records were revealed.

On3

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