College Football NIL 

Updated Top 50 SuperWest NIL Athlete Valuations

USC’s Caleb Williams tops the rankings, with the Trojans holding three of the top five spots
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USC’s Caleb Williams tops the rankings, and the Trojans hold three of the top five spots | Icon Sportswire/Getty Images

Posted on October 29, 2022


  By SuperWest Sports Staff
Image: NCAA via MGN
NIL (Name, Image, and Likeness) deals permeate college athletics—especially in recruiting—and they’re here to stay.

Below we’ve listed the Top 50 SuperWest athletes in all sports based on their NIL valuations, as culled from the On3 NIL Valuations and Rankings as of November 27, 2022.

Not surprisingly, USC’s Caleb Williams still tops the rankings. The Trojans hold three of the top five spots.

Here’s a breakdown of Players by School:

10—USC
6—Oregon
6—UCLA
5—Washington
4—Utah
3—Arizona
3—Oregon State
3—Stanford
3—Washington State
2—Arizona State
2—BYU
2—Fresno State
1—Cal
0—Boise State
0—Colorado
0—San Diego State
0—San Jose State

By sport, only four are basketball players, three are gymnasts and the rest are football. The complete list appears in the table below.

Top 50 SuperWest NIL Athlete Valuations

PlayerNIL ValuationTeamSport
Caleb Williams$2.40MUSCFootball
Jordan Addison$1.20MUSCFootball
Bo Nix$808KOregonFootball
DTR$703KUCLAFootball
Amari Bailey$593KUCLAMen's Basketball
Zach Charbonnet$571KUCLAFootball
Laiatu Latu$525KUCLAFootball
Mekhi Blackmon$463KUSCFootball
Jaime Jaquez$421KUCLAMen's Basketball
Cameron Rising$421KUtahFootball
D.J. Johnson$403KOregonFootball
Justin Flowe$401KOregonFootball
Michael Penix Jr$395KWashingtonFootball
Mia Mastrov$374KCalWomen's Basketball
Jordan Chiles$371KUCLAGymnastics
Clark Phillips III$350KUtahFootball
Tuli Tuipulotu$343KUSCFootball
Alex Forsyth$337KOregonFootball
Dalton Kincaid$332KUtahFootball
Rejzohn Wright$322KOregon StFootball
Brett Neilon$321KUSCFootball
Jaren Hall$302KBYUFootball
Emory Jones$275KASUFootball
Jade Carey$261KOregon StGymnastics
Tanner McKee$249KStanfordFootball
Mario Williams$246KUSCFootball
Cameron Ward$245KWSUFootball
Jake Haener$244KFresno StFootball
Rome Odunze$240KWashingtonFootball
Jeremiah Martin$239KWashingtonFootball
Troy Franklin$237KOregonFootball
Jacob Cowing$236KArizonaFootball
Jalen Moreno-Cropper$232KFresno StFootball
Kingsley Suamataia$230KBYUFootball
Taliese Fuaga$221KOregon StFootball
Korey Foreman$219KUSCFootball
Daiyan Henley$216KWSUFootball
Chau Smith-Wade$216KWSUFootball
Domani Jackson$208KUSCFootball
Grace McCallum$208KUtahGymnastics
Latrell McCutchin$205KUSCFootball
Travis Dye$200KUSCFootball
Xazavian Valladay$187KASUFootball
Kyu Blu Kelly$185KStanfordFootball
Bralen Trice$185KWashingtonFootball
Dorian Singer$183KArizonaFootball
Kel'el Ware$181KOregonMen's Basketball
Jayden de Laura$178KArizonaFootball
Troy Fautanu$178KWashingtonFootball
Cameron Brink$173KStanfordWomen's Basketball


—More from Staff—