Updated Top 50 SuperWest NIL Athlete Valuations

USC’s Caleb Williams tops the rankings, with Colorado's Shedeur Sanders moving into second

Posted on December 19, 2022

  By SuperWest Sports Staff

Image: NCAA via MGN
NIL (Name, Image, and Likeness) deals permeate college athletics—especially in recruiting—and they’re here to stay.

Below we’ve listed the Top 50 SuperWest athletes in all sports based on their NIL valuations, as culled from the On3 NIL Valuations and Rankings as of December 19th, 2022.

The list does not include unenrolled recruits.

Not surprisingly, USC’s Caleb Williams still tops the rankings, but Colorado transfer Shedeur Sanders has moved into second. UCLA holds three of the Top 10 spots, while USC, Colorado, and Oregon each hold two, respectively.

Here’s a breakdown of Players by School:

2—Arizona State
2—Oregon State
1—Fresno State
1—Washington State
0—Boise State
0—San Diego State
0—San Jose State

By sport, only four are basketball players, three are gymnasts and the rest are football. The complete list appears in the table below.

Top 50 SuperWest NIL Athlete Valuations

PlayerNIL ValuationTeamSport
Caleb Williams$3.20MUSCFootball
Shedeur Sanders$1.40MColoradoFootball
Jordan Addison$1.20MUSCFootball
Bo Nix$689KOregonFootball
D.J. Johnson$647KOregonFootball
Amari Bailey$596KUCLAMen's Basketball
Shilo Sanders$575KColoradoFootball
Zach Charbonnet$572KUCLAFootball
Cameron Rising$535KUtahFootball
Michael Penix Jr$512KWashingtonFootball
Dalton Kincaid$433KUtahFootball
Justin Flowe$404KArizonaFootball
Azuolas Tubelis$380KArizonaMen's Basketball
Mia Mastrov$379KCalWomen's Basketball
Jordan Chiles$371KUCLAGymnastics
Brett Neilon$371KUSCFootball
Bucky Irving$370KOregonFootball
Mekhi Blackmon$362KUSCFootball
Tuli Tuipulotu$343KUSCFootball
Alex Forsyth$337KOregonFootball
Laiatu Latu$324KUCLAFootball
Jaren Hall$302KBYUFootball
Clark Phillips III$301KUtahFootball
Jake Haener$296KFresno StFootball
Jeremiah Martin$289KWashingtonFootball
Thunder Keck$276KStanfordFootball
Emory Jones$275KASUFootball
Braeden Daniels$275KUtahFootball
Jaime Jaquez$263KUCLAMen's Basketball
Jade Carey$260KOregon StGymnastics
Tanner McKee$249KStanfordFootball
Mario Williams$248KUSCFootball
Jalen McMillan$246KWashingtonFootball
Cameron Ward$246KWSUFootball
Rome Odunze$240KWashingtonFootball
Jacob Cowing$236KArizonaFootball
Kingsley Suamataia$230KBYUFootball
Troy Fautanu$228KWashingtonFootball
Christian Gonzalez$224KOregonFootball
Taliese Fuaga$221KOregon StFootball
Korey Foreman$220KUSCFootball
Domani Jackson$208KUSCFootball
Grace McCallum$207KUtahGymnastics
Latrell McCutchin$205KUSCFootball
Travis Dye$202KUSCFootball
Xazavian Valladay$187KASUFootball
Troy Franklin$185KOregonFootball
Kyu Blu Kelly$185KStanfordFootball
Bralen Trice$185KWashingtonFootball

—More from Staff—