Updated Top 50 SuperWest NIL Athlete Valuations

USC’s Bronny James tops the list, with Colorado's Shedeur Sanders moving into second

Posted on September 23, 2023

  By SuperWest Sports Staff

Image: NCAA via MGN
NIL (Name, Image, and Likeness) deals permeate college athletics—especially in recruiting—and they’re here to stay.

Below we’ve listed the Top 50 SuperWest athletes in all sports based on their NIL valuations, as culled from the On3 NIL Valuations and Rankings as of September 23, 2023.

The list does not include unenrolled recruits.

USC’s Bronny James now tops the rankings, with Colorado’s Shedeur Sanders moving into second. USC holds four of the Top 15 spots, while Colorado and Oregon each hold three.

Here’s a breakdown of Players by School:

3—Oregon State
2—Washington State
1—Colorado State

By sport, only five are basketball players, one women’s basketball, one gymnast and the rest are football. The complete list appears in the table below.

Top 50 SuperWest NIL Athlete Valuations

PlayerNIL ValuationTeamSport
Bronny James$6.10MUSCBasketball
Shedeur Sanders$5.20MColoradoFootball
Caleb Williams$2.60MUSCFootball
Travis Hunter$2.20MColoradoFootball
Bo Nix$1.30MOregonFootball
Michael Penix Jr$1.30MWashingtonFootball
Malachi Nelson$866KUSCFootball
Dante Moore$848KUCLAFootball
Laiatu Latu$824KUCLAFootball
Rome Odunze$795KWashingtonFootball
Shilo Sanders$719KColoradoFootball
Zachariah Branch$704KUSCFootball
Bucky Irving$696KOregonFootball
Ajani Cornelius$696KOregonFootball
Caleb Love$666KArizonaBasketball
Jonah Monheim$660KUSCFootball
Grayson Murphy$643KUCLAFootball
Isaiah Collier$594KUSCBasketball
Damien Martinez$529KOregon StateFootball
Troy Fautanu$514KWashingtonFootball
Jalen McMillan$473KWashingtonFootball
Justin Dedich$461KUSCFootball
Justin Flowe$451KArizonaFootball
Cormani McClain$441KColoradoFootball
DJ Uiagalelei$417KOregon StFootball
Cody Williams$408KColoradoBasketball
Jaden Rashada$407KASUFootball
MarShawn Lloyd$401KUSCFootball
Calen Bullock$399KUSCFootball
Tory Horton$381KColorado StateFootball
Duce Robinson$371KUSCFootball
Jaden Hicks$328KWSUFootball
J.Michael Sturdivant$325KUCLAFootball
Makai Lemon$324KUSCFootball
Jordan Chiles$317KUCLAGymnastics
Michael Tarquin$311KUSCFootball
Jacob Cowing$310KArizonaFootball
Khyree Jackson$310KOregonFootball
Marcus Harper$302KOregonFootball
Mia Mastrov$289KCalWomen's Basketball
Ben Yurosek$275KStanfordFootball
Jaydn Ott$262KCalFootball
Austin Novosad$257KOregonFootball
Solomon Byrd$257KUSCFootball
Jurrion Dickey$238KOregonFootball
Christian Roland-Wallace$238KUSCFootball
Ron Stone Jr.$230KWSUFootball
Kwame Evans Jr.$224KOregonBasketball
Taliese Fuaga$221KOregon StateFootball
Troy Franklin$217KOregonFootball

—More from Staff—