College Football NIL 

Updated Top 50 SuperWest NIL Athlete Valuations

USC’s Caleb Williams tops the rankings, with the Trojans holding three of the top five spots
, 0 min read
USC’s Caleb Williams tops the rankings, and the Trojans hold three of the top five spots | Icon Sportswire/Getty Images

Posted on November 29, 2022


  By SuperWest Sports Staff
Image: NCAA via MGN
NIL (Name, Image, and Likeness) deals permeate college athletics—especially in recruiting—and they’re here to stay.

Below we’ve listed the Top 50 SuperWest athletes in all sports based on their NIL valuations, as culled from the On3 NIL Valuations and Rankings as of November 29, 2022.

The list does not include unenrolled recruits.

Not surprisingly, USC’s Caleb Williams still tops the rankings, followed by fellow Trojan Jordan Addison. USC and UCLA each hold three of the Top 10 spots, respectively.

Here’s a breakdown of Players by School:

10—USC
6—Oregon
6—UCLA
6—Washington
5—Utah
3—Oregon State
3—Stanford
3—Washington State
2—Arizona State
2—BYU
2—Fresno State
1—Cal
0—Arizona
0—Boise State
0—Colorado
0—San Diego State
0—San Jose State

By sport, only four are basketball players, three are gymnasts and the rest are football. The complete list appears in the table below.

Top 50 SuperWest NIL Athlete Valuations

PlayerNIL ValuationTeamSport
Caleb Williams$2.50MUSCFootball
Jordan Addison$1.20MUSCFootball
Bo Nix$816KOregonFootball
DTR$709KUCLAFootball
Amari Bailey$593KUCLAMen's Basketball
Zach Charbonnet$572KUCLAFootball
Michael Penix Jr$504KWashingtonFootball
Tuli Tuipulotu$443KUSCFootball
Dalton Kincaid$432KUtahFootball
Cameron Rising$422KUtahFootball
Justin Flowe$401KOregonFootball
D.J. Johnson$400KOregonFootball
Mia Mastrov$379KCalWomen's Basketball
Brett Neilon$371KUSCFootball
Jordan Chiles$371KUCLAGymnastics
Mekhi Blackmon$361KUSCFootball
Alex Forsyth$337KOregonFootball
Laiatu Latu$324KUCLAFootball
Rejzohn Wright$322KOregon StFootball
Jaren Hall$302KBYUFootball
Clark Phillips III$299KUtahFootball
Rome Odunze$291KWashingtonFootball
Jeremiah Martin$289KWashingtonFootball
Braeden Daniels$275KUtahFootball
Emory Jones$275KASUFootball
Jaime Jaquez$263KUCLAMen's Basketball
Jade Carey$260KOregon StGymnastics
Tanner McKee$249KStanfordFootball
Mario Williams$247KUSCFootball
Jalen McMillan$246KWashingtonFootball
Cameron Ward$245KWSUFootball
Jake Haener$244KFresno StFootball
Jacob Cowing$236KArizonaFootball
Jalen Moreno-Cropper$232KFresno StFootball
Kingsley Suamataia$230KBYUFootball
Troy Fautanu$228KWashingtonFootball
Thunder Keck$222KStanfordFootball
Christian Gonzalez$222KOregonFootball
Taliese Fuaga$221KOregon StFootball
Korey Foreman$220KUSCFootball
Daiyan Henley$216KWSUFootball
Chau Smith-Wade$216KWSUFootball
Domani Jackson$208KUSCFootball
Grace McCallum$207KUtahGymnastics
Latrell McCutchin$205KUSCFootball
Travis Dye$201KUSCFootball
Xazavian Valladay$187KASUFootball
Bralen Trice$185KWashingtonFootball
Kyu Blu Kelly$185KStanfordFootball
Troy Franklin$184KOregonFootball


—More from Staff—