Updated Top 25 SuperWest NIL Athlete Valuations

USC’s Caleb Williams tops the rankings, with the Trojans holding three of the top four spots
NIL (Name, Image, and Likeness) deals permeate college athletics—especially in recruiting—and they’re here to stay.

Below we’ve listed the Top 25 Pac-12 athletes in all sports based on their NIL valuations, as culled from the On3 NIL Valuations and Rankings as of August 4, 2022.

Not surprisingly, USC’s Caleb Williams tops the rankings. The Trojans hold three of the top four spots, and the Ducks hold three of the top six.

USC and Oregon dominate the rankings with six players each; Washington has three, and Utah and Stanford each have two.


Top 25 Pac-12 NIL Athlete Valuations

RankPlayerNIL ValuationTeamSportSocial Media Followers
1Caleb Williams$2.4MUSCFootball168K
2Jordan Addison$895KUSCFootball34K
3Noah Sewell$686KOregonFootball97K
4Andrew Vorhees$510KUSCFootball2.1K
5Bo Nix$491KOregonFootball155K
6Justin Flowe$378KOregonFootball334K
7Jaxson Kirkland$318KWashingtonFootball4.6K
8DTR$311KUCLAFootball743K
9D.J. Johnson$307KOregonFootball258K
10Jacob Cowing$274KArizonaFootball5K
11Clark Phillips III$270KUtahFootball3.4K
12Kingsley Suamataia$269KBYUFootball23K
13T.J. Bass$267KOregonFootball3.5K
14Travis Dye$244KUSCFootball26K
15Tuli Tuipulotu$211KUSCFootball3.8K
16Cameron Ward$209KWSUFootball105K
17Alton Julian$178KOregon StateFootball9K
18Josh Chandler$177KColoradoFootball8.7K
19Edefuan Ulofoshio$176KWashingtonFootball4.8K
20Brandon Dorlus$169KOregonFootball7.1K
21ZTF$168KWashingtonFootball18.4K
22Benjamin Yurosek$164KStanfordFootball2.6K
23Braeden Daniels$164KUtahFootball2.7K
24Tanner McKee$152KStanfordFootball8.7K
25Mekhi Blackmon$151KUSCFootball12K



—More from Staff—