NIL (Name, Image, and Likeness) deals permeate college athletics—especially in recruiting—and they’re here to stay.

Below we’ve listed the Top 50 SuperWest athletes in all sports based on their NIL valuations, as culled from the On3 NIL Valuations and Rankings as of July 24, 2024.

The list includes transfers and recruits.

Colorado’s Shedeur Sanders moves back into first place and is No. 1 in the country in NIL rankings. Buffs’ Travis Hunter is now in second place.

Arizona, Oregon, and Colorado each hold four of the Top 15 SuperWest NIL spots. The Ducks have the most players and recruits in the Top 50 by a large margin with 22.

Here’s a breakdown of Players by School:

22—Oregon
7—Arizona
6—USC
4—Colorado
2—Boise State
2—Washington
1—ASU
1—Cal
1—Colorado State
1—Fresno State
1—Stanford
1—SDSU
1—UCLA
1—Utah

By sport, only three are basketball players and the rest are football. The complete list appears in the table below.