NIL (Name, Image, and Likeness) deals permeate college athletics—especially in recruiting—and they’re here to stay.
Below we’ve listed the Top 25 Pac-12 athletes in all sports based on their NIL valuations, as culled from the On3 NIL Valuations and Rankings as of August 4, 2022.
Not surprisingly, USC’s Caleb Williams tops the rankings. The Trojans hold three of the top four spots, and the Ducks hold three of the top six.
USC and Oregon dominate the rankings with six players each; Washington has three, and Utah and Stanford each have two.
Top 25 Pac-12 NIL Athlete Valuations
| Rank | Player | NIL Valuation | Team | Sport | Social Media Followers |
|---|---|---|---|---|---|
| 1 | Caleb Williams | $2.4M | USC | Football | 168K |
| 2 | Jordan Addison | $895K | USC | Football | 34K |
| 3 | Noah Sewell | $686K | Oregon | Football | 97K |
| 4 | Andrew Vorhees | $510K | USC | Football | 2.1K |
| 5 | Bo Nix | $491K | Oregon | Football | 155K |
| 6 | Justin Flowe | $378K | Oregon | Football | 334K |
| 7 | Jaxson Kirkland | $318K | Washington | Football | 4.6K |
| 8 | DTR | $311K | UCLA | Football | 743K |
| 9 | D.J. Johnson | $307K | Oregon | Football | 258K |
| 10 | Jacob Cowing | $274K | Arizona | Football | 5K |
| 11 | Clark Phillips III | $270K | Utah | Football | 3.4K |
| 12 | Kingsley Suamataia | $269K | BYU | Football | 23K |
| 13 | T.J. Bass | $267K | Oregon | Football | 3.5K |
| 14 | Travis Dye | $244K | USC | Football | 26K |
| 15 | Tuli Tuipulotu | $211K | USC | Football | 3.8K |
| 16 | Cameron Ward | $209K | WSU | Football | 105K |
| 17 | Alton Julian | $178K | Oregon State | Football | 9K |
| 18 | Josh Chandler | $177K | Colorado | Football | 8.7K |
| 19 | Edefuan Ulofoshio | $176K | Washington | Football | 4.8K |
| 20 | Brandon Dorlus | $169K | Oregon | Football | 7.1K |
| 21 | ZTF | $168K | Washington | Football | 18.4K |
| 22 | Benjamin Yurosek | $164K | Stanford | Football | 2.6K |
| 23 | Braeden Daniels | $164K | Utah | Football | 2.7K |
| 24 | Tanner McKee | $152K | Stanford | Football | 8.7K |
| 25 | Mekhi Blackmon | $151K | USC | Football | 12K |
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