Updated Top 50 SuperWest NIL Athlete Valuations

USC’s Bronny James tops the list, with Colorado's Shedeur Sanders holding onto second

Posted on December 12, 2023

  By SuperWest Sports Staff

Image: NCAA via MGN
NIL (Name, Image, and Likeness) deals permeate college athletics—especially in recruiting—and they’re here to stay.

Below we’ve listed the Top 50 SuperWest athletes in all sports based on their NIL valuations, as culled from the On3 NIL Valuations and Rankings as of December 12, 2023.

The list includes transfers but does not include unenrolled recruits.

USC’s Bronny James now tops the rankings, with Colorado’s Shedeur Sanders moving into second.

The Oregon Ducks hold five of the Top 15 SuperWest NIL spots, while the USC Trojans hold four and the Colorado Buffs hold three.

Here’s a breakdown of Players by School:

2—Boise State
2—Oregon State
1—Colorado State
1—Washington State

By sport, only five are basketball players, one women’s basketball, one gymnast and the rest are football. The complete list appears in the table below.

Top 50 SuperWest NIL Athlete Valuations

PlayerNIL ValuationTeamSport
Bronny James$5.90MUSCBasketball
Shedeur Sanders$4.00MColoradoFootball
Caleb Williams$2.70MUSCFootball
Travis Hunter$2.00MColoradoFootball
Bo Nix$1.70MOregonFootball
Michael Penix Jr$1.20MWashingtonFootball
Dillon Gabriel$1.10MOregonFootball
Shilo Sanders$893KColoradoFootball
Bucky Irving$840KOregonFootball
Malachi Nelson$833KUSCFootball
Laiatu Latu$730KUCLAFootball
Zachariah Branch$697KUSCFootball
Troy Franklin$664KOregonFootball
Rome Odunze$644KWashingtonFootball
Khyree Jackson$608KOregonFootball
Isaiah Collier$587KUSCBasketball
Roger Rosengarten$568KWashingtonFootball
Jonah Elliss$557KUtahFootball
Jaedon LeDee$512KSDSUBasketball
Cormani McClain$510KColoradoFootball
Ajani Cornelius$491KOregonFootball
Ahmed Hassanein$484KBoise StateFootball
Jackson Power-Johnson$481KOregonFootball
Dante Moore$474KUCLAFootball
Ashton Jeanty$468KBoise StateFootball
Brenden Rice$463KUCLAFootball
Justin Flowe$445KArizonaFootball
Noah Fifita$416KArizonaFootball
Christian Roland-Wallace$414KUSCFootball
Bear Alexander$412KUSCFootball
Cody Williams$407KColoradoBasketball
Taliese Fuaga$404KOregon StateFootball
Jaden Rashada$400KASUFootball
Caleb Love$398KArizonaBasketball
Bralen Trice$395KWashingtonFootball
Tory Horton$277KColorado StateFootball
Ja’Lynn Polk$370KWashingtonFootball
Duce Robinson$369KUSCFootball
Calen Bullock$358KUSCFootball
Damien Martinez$355KOregon StateFootball
Steven Jones$344KOregonFootball
Jaydn Ott$332KCalFootball
Mia Mastrov$330KCalWomen's Basketball
Brandon Dorlus$326KOregonFootball
Solomon Byrd$325KUSCFootball
Makai Lemon$322KUSCFootball
Jordan Chiles$320KUCLAGymnastics
Tetairoa McMillan$298KArizonaFootball
Jaden Hicks$296KWSUFootball
Gabriel Murphy$293KUCLAFootball

—More from Staff—