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The pandemic has accelerated what may be permanent change in college sports

Sports Illustrated: Back on May 15—which now seems like a lifetime ago—I wrote about a conversation I had with Vince Thompson, one of the top sports marketing experts in the country. The topic? How will the pandemic ultimately impact college athletics?

Our conversation started with a basic premise: Thompson’s belief that when a life-altering event like this occurs, it takes trends that were already in place and accelerates them.

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