By Jason Scheer, Wildcat Authority: Often times when there is a major story unfolding, the ability to win the PR battle is as important as anything. In this case, the Pac-12 has been losing the PR battle since it started and it is only getting worse.
From the unity statement in February to ASU president Michael Crowe saying a deal was close in March to Washington State president Kirk Schulz saying that a deal was a little over a month away back in May.
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