Rooney: Dawn of NIL Era a welcome change for NCAA and Pac-12 athletes

By Pat Rooney, BuffZone: NCAA athletics remains alive and well. Into the first weekend of the NIL era, the sky hasn’t fallen, the ground hasn’t opened up, and college sports’ long-awaited return to business as usual simply will mean, well, more business than usual.


On Wednesday, the inevitable finally became the rule of the land in the NCAA, as student-athletes across the country finally gained the right to capitalize on name, image and likeness opportunities. Selling your own T-shirts no longer threatens eligibility.

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