Rooney: Dawn of NIL Era a welcome change for NCAA and Pac-12 athletes

By Pat Rooney, BuffZone: NCAA athletics remains alive and well. Into the first weekend of the NIL era, the sky hasn’t fallen, the ground hasn’t opened up, and college sports’ long-awaited return to business as usual simply will mean, well, more business than usual.

On Wednesday, the inevitable finally became the rule of the land in the NCAA, as student-athletes across the country finally gained the right to capitalize on name, image and likeness opportunities. Selling your own T-shirts no longer threatens eligibility.

Rooney: Dawn of NIL era a welcome change for NCAA athletics

NCAA athletics remains alive and well. Into the first weekend of the NIL era, the sky hasn’t fallen, the ground hasn’t opened up, and college sports’ long-awaited return to business as usual simply…

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Latest posts by News Feed (see all)

• Colorado football takes locker room DJ on the road - September 7, 2024
• ASU seeks record student turnout as coach promotes ‘expect to win’ culture - September 7, 2024
• Ex-Utah State, Packers QB Jordan Love suffers apparent leg injury in loss - September 6, 2024