How schools use analytics to understand spending habits, fan preferences

By Eric Prisbell, On3 Sports: As executive vice president, collegiate athletics for the data collection and management platform SSB, Steve Hank has had an up-close view of the monumental stress test that college athletic departments have endured the past two years.

SSB enables sports organizations to analyze ticket sales, attendance, fundraising and merchandise sales to boost revenues and enhance engagement with customers.

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Q&A: How schools use analytics to understand spending habits, preferences of fans

College athletic departments can use analytics for many things, including figuring out how to tap into new sources of revenue.

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