NIL collectives provide big checks, new challenges for college athletes

By Brandon Marcello, 247Sports: The arms race in college football has evolved into a money factory for athletes as boosters and businesspeople pave new, creative avenues in the space of name, image and likeness.

Top-tier players have signed deals worth nearly $2 million but like anything involving competition in the business or sports world, those private deals have mostly remained, well, private or, at the very least, clandestine.

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