New report shows how attractive college sports fans are to brand marketers

By Kristi Dosh, Forbes Sports Money: Learfield, a provider of media, data, and technology in college sports, has leveraged the data and analytics it has from its partnership with 110 colleges and universities to release its inaugural Intercollegiate Fan Report.

The report delivers insights on the approximately 182 million college sports fans worldwide to assist marketers, business leaders and athletic departments better understand the marketplace.

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