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NCAA’s high-paid bus broker ends up on bumpy road to bankruptcy

By Daniel Libit, Sportico: Bill Maulsby has a hard-learned piece of financial wisdom: “You can’t get rich off the NCAA.”Maulsby offers his forlorn, if debatable, assessment as the founder of the motor coach logistics company, Go Ground, which the NCAA began contracting in 2011 as its exclusive consolidator of championship ground transportation.

Over the last decade, the only way a team could get the NCAA to cover its tournament bus travel expenses was to go through Go Ground.

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