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Live sports the only thing keeping the lights on for TV networks

By Anthony Crupi, Sportico: If there’s any downside to the glutton’s buffet that is the Sunday NFL experience, that 12-hour, three-window smorgasbord of circus catches and skeleton-pulverizing hits, it’s the numbing litany of the commercial messages that pay the freight for all the football.

By season’s end, the average fan will have memorized every fidgety beat of that unavoidable wireless spot and internalized the sleepy mania of the auto world’s fake-holiday blitz. (There’s probably no faux pas more mortifying than wishing a “Happy Honda Days” to someone who celebrates Lexus’ December to Remember.)

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