Harper: BYU has biggest brand in Big 12 after departure of Texas, Oklahoma

By Mitch Harper, KSL Sports: The new Big 12 is going to be fascinating after Texas and Oklahoma leave for the SEC in 2024. There are so many questions with the league.

Who becomes the powerhouse? How will the league fare in the 12-team Playoff era? Will Commissioner Brett Yormark add more programs in the coming years? Who has the biggest brand with Texas and Oklahoma moving on?

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Opinion: BYU Has Biggest National Brand Left In Big 12

BYU in the Big 12 could elevate its brand. One national CFB writer, Pete Fiutak, believes they have the best brand in the new Big 12.

KSL Sports

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