Former Trojan Jake Olson experienced NIL chaos; now it’s his business

By Dan Murphy, ESPN: Jake Olson leans forward, resting his elbows on a long wooden table in a Newport Beach, California, office where the five-man leadership group of his budding tech start-up is dialing into a pitch meeting. It’s the start of a new round of fundraising, and he tells the wealthy men on the other end of the call that their business, and their industry, is on the precipice of exponential growth.




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