Forget the Heisman campaign; Bo Nix’s billboards are about Oregon recruiting

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By Zachary Neel, Ducks Wire: When a billboard went up in New York City last week featuring an image of Oregon Ducks quarterback Bo Nix and the tagline ‘Bodacious,’ the college football world got to talking.

A week later, when a similar billboard went up in Dallas, spreading Nix’s image to the south, the conversation continued.

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Forget the Heisman campaign; Bo Nix's billboards are about Oregon recruiting

“At the University of Oregon, you’re going to have the opportunity to be recognized. You’re going to be seen not just at a local level, but at a global level.”

Ducks Wire

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