Zemek: Does USC fully trust its football product? Evidence suggests not

By Matt Zemek, Trojans Wire: This is a USC story, but it is also a Pac-12 story and — beyond that — a teachable moment for any organization trying to restore its brand and bolster its wider reputation.

When a company or church or school with a proud history falls on tough times, it is natural to put a smiley face on a difficult situation.

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