Dodd: Pac-12 should be worried about visibility, not value compared to Big 12

By Dennis Dodd, CBS Sports: Those hung up on the value of media rights deals at this point aren’t asking the right questions. Whether the Pac-12 makes more than the Big 12 isn’t the issue. It has become less about money and more about visibility.

The advantage of the Big 12 jumping the line to sign a new media rights deal with ESPN and Fox last month at least secures the conference’s future: It will continue to be shown on linear television.

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