Canzano: Pac-12 gets creative as things get awkward with USC and UCLA

By John Canzano, Bald Faced Truth: It was recently suggested by a well-placed executive with another conference that Pac-12 Commissioner George Kliavkoff ought to use ESPN — and a pile of revenue — to attempt to lure UCLA back into the fold.

After all, the Bruins’ defection to the Big Ten doesn’t officially take place until the summer of 2024. Is it possible ESPN would be willing to go all-in, submarine rival Fox, and increase UCLA’s media-rights distributions to the point where the university might backtrack?

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