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Book Richardson: Adidas NIL program is ‘ultimate smack in the face’

By Daniel Libit & Eben Novy-Williams, Sportico: News of Adidas’ nationwide NIL program, open to current college athletes at all of its 109 affiliated Division I universities, hit Emanuel “Book” Richardson like “the ultimate smack in the face.”

Actually–as Richardson mulled it over during a WhatsApp call with Sportico–this was more akin to a “gut punch…and punch to the jaw…by Mike Tyson.”

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