Big 12 scored media value from expansion schools, especially BYU

By ESPN 960: What a difference a year makes. The Big 12 Conference was hanging by a thread after Oklahoma and Texas announced they were SEC-bound in late summer 2021.

The remaining eight schools scrambled to dust off their resumes and find potential lifelines from the Big10, SEC, ACC, and PAC12, only to be rebuffed by all.

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