By Sean Beckwith, Deadspin: I’m not sure the Pac-12 can afford to get more difficult to find.
They might be able to afford quite a bit if they ink a deal with Apple or Amazon, as conference commissioner George Kliavkoff seeks a sizable TV rights contract to provide his athletic directors with a reassuring pillow of cash to lie their worried heads on. However, optics and, most importantly, eyes are everything.
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![Deadspin | Pac-12 media rights deal not close despite soft deadline [Updated]](https://images.deadspin.com/870ee44f6c7e1ab97fc212559e5f9270.jpg)
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