Beckwith: Pac-12 shouldn’t commit to tech companies but may not have choice

By Sean Beckwith, Deadspin: I’m not sure the Pac-12 can afford to get more difficult to find.

They might be able to afford quite a bit if they ink a deal with Apple or Amazon, as conference commissioner George Kliavkoff seeks a sizable TV rights contract to provide his athletic directors with a reassuring pillow of cash to lie their worried heads on. However, optics and, most importantly, eyes are everything.

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