Absence of football Saturdays cost Pullman businesses millions

CougarFan.com: The economic impact of no football games or games with few or no fans in the stands is a multi-million dollar gut punch for Pullman merchants. A Washington State home-game weekend generates an average of $2.47 million in local spending, the Pullman Chamber of Commerce tells Cougfan.com.

That figure is based on 2018 data, when seven Cougar home games produced a collective $17.3 million in local spending, according to economic modeling data compiled by the Pullman Chamber. That season—fueled by a stellar team and ESPN GameDay visit—may be on the high side in terms of economic impact but facts are facts: the benefits of major-conference football in a small town are huge for local businesses.

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