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Thamel: Why Big Ten, SEC not under same financial pressure as Big 12, ACC

Posted on June 13, 2024

By Thomas Goldkamp, On3 Sports: As news has emerged that the Big 12 is both considering a private equity investment for a stake in the league and it is shopping its naming rights around to potential suitors, the question of why the big push for additional revenue has occurred has jumped to the forefront.

It’s pretty simple, truth be told.

The league is trying to make up a significant (and growing) revenue gap with the likes of the Big Ten and the SEC. Neither of those leagues have yet hinted at any sort of hobnobbing with private equity or shopping for naming rights, according to ESPN’s Pete Thamel.

Read the full story…

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