July 24, 2026
By Khosalu Puro, Essentially Sports via Yahoo Sports: LeBron James has spent 23 seasons building an NBA legacy, but his 2026 salary has created an unexpected comparison. According to On3 NIL valuations, eight college football players are projected to make more than his $3.88 million paycheck.
That sounds strange, but the numbers are real in one sense and estimated in another. LeBron’s salary is fixed by his NBA contract, while On3’s figures reflect projected NIL earning power from endorsements and deals. Meanwhile, LeBron James has made it clear that his move was not about money.
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