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Thamel: Big 12’s pending rights deal ‘slow NASCAR-ization of college sports’

Posted on June 13, 2024

By Kaiden Smith, On3 Sports: Unprecedented news broke in the college athletics landscape on Thursday when ESPN’s Pete Thamel reported that the Big 12 Conference would be exploring potentially selling its naming right to a title sponsor in order to generate more revenue for the league. With Allstate already named as a negotiating parter with the conference in a deal that would make the Big 12 the Allstate 12 moving forward.

Thamel joined The Pat McAfee Show after the groundbreaking news surfaced, explaining to McAfee and the crew how things played out and it what it means for the Big 12 and college sports as a whole moving forward.

Read the full story…

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