Oregon State athletics defends NIL rev-share contract with Blueprint Sports
Oregon State University’s athletic department denies claims that Blueprint Sports excessively profits from a deal struck in August.
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Visit Reno Tahoe partners with Nevada athletes on NIL to promote tourism
Visit Reno Tahoe & Wolf Pack Sports Properties, LLC have established a partnership incorporating Nevada athletes into NIL promotional content.
Read MoreWashington State joins forces with Opendorse for NIL marketplace
Washington State Athletics announced on Tuesday it has partnered with Opendorse, one of the giants in the NIL world.
Read MoreCollege Sports Commission creates ‘snitch line’ for NIL rules violations
The College Sports Commission, the newly-implemented enforcement group, has reportedly created a “snitch line” to report NIL rules violations.
Read MoreProposed bill would allow conferences to pool TV rights and generate billions
Sen. Maria Cantwell is proposing a bill that would rewrite a 1961 law prohibiting college conferences from banding together to sell media rights.
Read MoreJedd Fisch emphasizes NIL investment and growth for Washington football
Jedd Fisch was asked what some of his long-term goals are for his program, as cash continues to flow into Washington’s athletic department.
Read MoreEA Sports raises NIL payouts for College Football 27, removes opt-out clause
EA Sports has amended its licensing contract for College Football 27, raising athlete compensation but also tightening terms.
Read MorePenn State’s potential move to Adidas could boost NIL funding significantly
Athletic Director Pat Kraft said Penn State is a “power brand” built for the new world of college athletics.
Read MoreColorado QB Julian Lewis lands NIL deal with Legends apparel brand
Lewis landed the deal alongside Oregon wide receiver Dakorien Moore, Ohio State cornerback Devin Sanchez, and Texas linebacker Colin Simmons.
Read MoreThe cost of building P4 starting lineup: How much each CFB position is worth
ESPN surveyed more than 20 college general managers and agents to determine how much a Power 4 starter cost at each position.
Read MoreDoorDash announces partnership with Oregon, to include athlete NIL deals
Ahead of the 2025 college football season, DoorDash has agreed to a partnership with the Oregon Ducks, per On3’s Pete Nakos.
Read MoreBSU, Jacksons Food Stores announce new set of collectible trading cards
For the fourth consecutive year, Jacksons Food Stores will be the exclusive retailer of Bronco Football collectible trading cards.
Read MoreOregon quarterback Dante Moore signs NIL deal with Beats by Dre
Oregon Ducks quarterback Dante Moore was recently announced as part of Beats by Dre’s 2025 “Beats Elite” class.
Read MoreJordan Seaton, Julian Lewis headline Taco Bell ‘Buffs Box’ NIL campaign
Offensive lineman Jordan Seaton and quarterback Julian Lewis inked deals with Taco Bell and are part of the company’s “Buffs Box.”
Read MoreWashington QB Demond Williams Jr. donates portion of NIL to alma mater
Washington quarterback Demond Williams Jr. donated a portion of his NIL money to his alma mater, Basha High School in Chandler, Arizona.
Read More25 compelling storylines, teams, coaches, players to watch in 2025 CFB season
No doubt, traditions have been hurt by conference realignment, the transfer portal, and the “modernization” that has come in recent years.
Read MoreOklahoma State’s Mike Gundy questions authority of College Sports Commission
Oklahoma State coach Mike Gundy is not convinced the College Sports Commission is the right answer to the troubles facing college football.
Read MoreUtah State basketball coach Jerrod Calhoun donates $150K to school’s NIL fund
Utah State men’s basketball coach Jerrod Calhoun showed his commitment to the school with a $150,000 donation to the school’s NIL fund.
Read MoreWashington State athletic department creates two new positions for NIL
Washington State athletic department today announced the creation of two new positions devoted to bolstering its NIL efforts.
Read MoreCollege Sports Commission revises NIL guidelines for collective payments
The College Sports Commission announced that booster-backed NIL collectives can, in fact, directly compensate athletes.
Read MoreZemek: At least one clear lesson to be gained from the Nico Iamaleava saga
It wasn’t fun to see a young athlete in a public drama not entirely of his own making when Nico left Tennessee for Westwood.
Read MoreUSC recruit expected to garner NIL deal worth more than Pro Bowl tight end
One team that’s taking full advantage of NIL is the USC Trojans, who have landed a total of 31 commitments and rank No. 1 in the nation.
Read MorePresident Trump to sign executive order establishing national NIL standards
President Donald Trump plans to sign an executive order establishing national standards for NIL initiatives, CBS News reports.
Read MoreReport: House attorneys, power conferences settle NIL collective dispute
News stories from around the West and beyond
Read MoreSun Devil QB Sam Leavitt donating 100% of his merchandise sales to teammates
Arizona State quarterback Sam Leavitt will be donating 100% of revenue from his merchandise sales to his teammates for the 2025 season.
Read MoreReport: Trump’s EO aims to save college sports from ‘unprecedented threat’
Trump’s administration constructed a seven-page draft titled “SAVING COLLEGE SPORTS,” according to a copy obtained by Yahoo Sports.
Read MoreDetails of President Trump’s planned executive order on NIL not yet known
CBS reported that President Trump intends to sign an executive order on NIL, but offered no details about what might be in the order.
Read MoreOregon football among top NIL spenders in 2025 per recent On3 poll
A survey conducted by Pete Nakos of On3 has the Oregon Ducks football program as the fourth biggest NIL spender for 2025.
Read MoreUtah’s Kyle Whittingham says current state of CFB is ‘not sustainable’
Utah football coach Kyle Whittingham weighs in on the new age of college sports, calling it ‘not sustainable’.
Read MoreHouse attorneys slam denied NIL deals, issue legal warning about settlement
Attorneys for the plaintiffs in the House settlement believe the NCAA and power conferences are violating terms of the legal agreement.
Read MoreUSC 4-star OT commit Keenyi Pepe uses NIL money to buy mom new car
Trojans commit Keenyi Pepe bought his mom a new car using his NIL dollars, he shared on social media – a Cadillac Escalade.
Read MoreRollout of NIL Go system creates headaches for Utah State, other schools
It seems the headaches being caused by name, image and likeness deals in college athletics, are never-ending.
Read MoreCollege Sports Commission rejects NIL deals with no ‘valid business purpose’
The CSC sent a letter to schools Thursday saying it had rejected deals between players and donor-backed collectives.
Read MoreBYU hoops freshman AJ Dybantsa lands 8-figure, multi-year deal with Fanatics
AJ Dybantsa has become a multimillionaire before setting foot on a college basketball court, signing a multiyear deal with Fanatics.
Read MoreUSC football reportedly offered 4-star edge commit Luke Wafle over $2M
According to a report from On3, the USC Trojans are paying more than $2 million for edge rusher Luke Wafle.
Read MoreOregon QB Dante Moore donates $10K of NIL money to alma mater in Detroit
Oregon QB Dante Moore reportedly donated $10,000 to his former high school in Detroit, according to Joel Sebastianelli of Local 4 News.
Read MoreESPN: Appeal of NCAA antitrust settlement won’t stop current athlete payments
An appeal of the NCAA’s settlement won’t stop college teams from paying current athletes, but it will pause plans to pay former athletes.
Read MoreWith a $4.1M valuation, BYU’s AJ Dybantsa is college hoops’ top NIL earner
BYU’s AJ Dybantsa is already projected as the top pick in the 2026 NBA Draft, but his moves off the court are just as good.
Read MoreDan Wetzel predicts return to ‘Wild Wild West’ after House v. NCAA settlement
Dan Wetzel raised doubt whether College Sports Commission and NIL Go clearinghouse can effectively enforce the House settlement’s rules.
Read MoreNCAA pres Charlie Baker: House settlement helps organization avoid bankruptcy
Charlie Baker told administrators the House settlement approval gives the NCAA a future that “comes with choices, instead of bankruptcy.”
Read MoreGonzaga basketball a big winner in wake of House settlement decision
The historic House settlement decision came down last week, setting the tone for a new era of college sports.
Read MorePSU, UCLA: Partnership with Elevate doesn’t include private equity funding
Athletic directors at Penn State and UCLA have denied their schools are involved in private equity funding through partnership with Elevate.
Read MoreNCAA commissioners pledge to follow NIL rules after House settlement
Power Five commissioners on Monday, June 9 spoke forcefully about their schools’ commitment to the agreement’s potentially complex terms.
Read MoreUCLA, Penn St first partners in Elevate’s $500M College Investment Initiative
Penn State and UCLA have become the inaugural partners in Elevate’s newly unveiled $500 million College Investment Initiative.
Read MoreCal NIL collective, California Legends, announces it will suspend operations
Due to the House settlement, California Legends Collective president Kevin Kennedy announced Cal’s NIL collective will suspend operations.
Read MoreTalty: Biggest winners and losers from House v. NCAA settlement
News stories from around the West and beyond
Read MorePower conferences hire MLB exec to serve as CEO of College Sports Commission
Big Ten, SEC, ACC and Big 12 have hired a high-profile investigator in professional sports to lead their new governing body.
Read MoreFollowing NCAA vs House settlement, how will college athletes be paid?
The House v. NCAA settlement was officially ratified on Friday, clearing the way for universities to directly pay athletes starting in 2025.
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