Colorado QB Julian Lewis lands NIL deal with Legends apparel brand
Lewis landed the deal alongside Oregon wide receiver Dakorien Moore, Ohio State cornerback Devin Sanchez, and Texas linebacker Colin Simmons.
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The cost of building P4 starting lineup: How much each CFB position is worth
ESPN surveyed more than 20 college general managers and agents to determine how much a Power 4 starter cost at each position.
Read MoreDoorDash announces partnership with Oregon, to include athlete NIL deals
Ahead of the 2025 college football season, DoorDash has agreed to a partnership with the Oregon Ducks, per On3’s Pete Nakos.
Read MoreBSU, Jacksons Food Stores announce new set of collectible trading cards
For the fourth consecutive year, Jacksons Food Stores will be the exclusive retailer of Bronco Football collectible trading cards.
Read MoreOregon quarterback Dante Moore signs NIL deal with Beats by Dre
Oregon Ducks quarterback Dante Moore was recently announced as part of Beats by Dre’s 2025 “Beats Elite” class.
Read MoreJordan Seaton, Julian Lewis headline Taco Bell ‘Buffs Box’ NIL campaign
Offensive lineman Jordan Seaton and quarterback Julian Lewis inked deals with Taco Bell and are part of the company’s “Buffs Box.”
Read MoreWashington QB Demond Williams Jr. donates portion of NIL to alma mater
Washington quarterback Demond Williams Jr. donated a portion of his NIL money to his alma mater, Basha High School in Chandler, Arizona.
Read More25 compelling storylines, teams, coaches, players to watch in 2025 CFB season
No doubt, traditions have been hurt by conference realignment, the transfer portal, and the “modernization” that has come in recent years.
Read MoreOklahoma State’s Mike Gundy questions authority of College Sports Commission
Oklahoma State coach Mike Gundy is not convinced the College Sports Commission is the right answer to the troubles facing college football.
Read MoreUtah State basketball coach Jerrod Calhoun donates $150K to school’s NIL fund
Utah State men’s basketball coach Jerrod Calhoun showed his commitment to the school with a $150,000 donation to the school’s NIL fund.
Read MoreWashington State athletic department creates two new positions for NIL
Washington State athletic department today announced the creation of two new positions devoted to bolstering its NIL efforts.
Read MoreCollege Sports Commission revises NIL guidelines for collective payments
The College Sports Commission announced that booster-backed NIL collectives can, in fact, directly compensate athletes.
Read MoreZemek: At least one clear lesson to be gained from the Nico Iamaleava saga
It wasn’t fun to see a young athlete in a public drama not entirely of his own making when Nico left Tennessee for Westwood.
Read MoreUSC recruit expected to garner NIL deal worth more than Pro Bowl tight end
One team that’s taking full advantage of NIL is the USC Trojans, who have landed a total of 31 commitments and rank No. 1 in the nation.
Read MorePresident Trump to sign executive order establishing national NIL standards
President Donald Trump plans to sign an executive order establishing national standards for NIL initiatives, CBS News reports.
Read MoreReport: House attorneys, power conferences settle NIL collective dispute
News stories from around the West and beyond
Read MoreSun Devil QB Sam Leavitt donating 100% of his merchandise sales to teammates
Arizona State quarterback Sam Leavitt will be donating 100% of revenue from his merchandise sales to his teammates for the 2025 season.
Read MoreReport: Trump’s EO aims to save college sports from ‘unprecedented threat’
Trump’s administration constructed a seven-page draft titled “SAVING COLLEGE SPORTS,” according to a copy obtained by Yahoo Sports.
Read MoreDetails of President Trump’s planned executive order on NIL not yet known
CBS reported that President Trump intends to sign an executive order on NIL, but offered no details about what might be in the order.
Read MoreOregon football among top NIL spenders in 2025 per recent On3 poll
A survey conducted by Pete Nakos of On3 has the Oregon Ducks football program as the fourth biggest NIL spender for 2025.
Read MoreUtah’s Kyle Whittingham says current state of CFB is ‘not sustainable’
Utah football coach Kyle Whittingham weighs in on the new age of college sports, calling it ‘not sustainable’.
Read MoreHouse attorneys slam denied NIL deals, issue legal warning about settlement
Attorneys for the plaintiffs in the House settlement believe the NCAA and power conferences are violating terms of the legal agreement.
Read MoreUSC 4-star OT commit Keenyi Pepe uses NIL money to buy mom new car
Trojans commit Keenyi Pepe bought his mom a new car using his NIL dollars, he shared on social media – a Cadillac Escalade.
Read MoreRollout of NIL Go system creates headaches for Utah State, other schools
It seems the headaches being caused by name, image and likeness deals in college athletics, are never-ending.
Read MoreCollege Sports Commission rejects NIL deals with no ‘valid business purpose’
The CSC sent a letter to schools Thursday saying it had rejected deals between players and donor-backed collectives.
Read MoreBYU hoops freshman AJ Dybantsa lands 8-figure, multi-year deal with Fanatics
AJ Dybantsa has become a multimillionaire before setting foot on a college basketball court, signing a multiyear deal with Fanatics.
Read MoreUSC football reportedly offered 4-star edge commit Luke Wafle over $2M
According to a report from On3, the USC Trojans are paying more than $2 million for edge rusher Luke Wafle.
Read MoreOregon QB Dante Moore donates $10K of NIL money to alma mater in Detroit
Oregon QB Dante Moore reportedly donated $10,000 to his former high school in Detroit, according to Joel Sebastianelli of Local 4 News.
Read MoreESPN: Appeal of NCAA antitrust settlement won’t stop current athlete payments
An appeal of the NCAA’s settlement won’t stop college teams from paying current athletes, but it will pause plans to pay former athletes.
Read MoreWith a $4.1M valuation, BYU’s AJ Dybantsa is college hoops’ top NIL earner
BYU’s AJ Dybantsa is already projected as the top pick in the 2026 NBA Draft, but his moves off the court are just as good.
Read MoreDan Wetzel predicts return to ‘Wild Wild West’ after House v. NCAA settlement
Dan Wetzel raised doubt whether College Sports Commission and NIL Go clearinghouse can effectively enforce the House settlement’s rules.
Read MoreNCAA pres Charlie Baker: House settlement helps organization avoid bankruptcy
Charlie Baker told administrators the House settlement approval gives the NCAA a future that “comes with choices, instead of bankruptcy.”
Read MoreGonzaga basketball a big winner in wake of House settlement decision
The historic House settlement decision came down last week, setting the tone for a new era of college sports.
Read MorePSU, UCLA: Partnership with Elevate doesn’t include private equity funding
Athletic directors at Penn State and UCLA have denied their schools are involved in private equity funding through partnership with Elevate.
Read MoreNCAA commissioners pledge to follow NIL rules after House settlement
Power Five commissioners on Monday, June 9 spoke forcefully about their schools’ commitment to the agreement’s potentially complex terms.
Read MoreUCLA, Penn St first partners in Elevate’s $500M College Investment Initiative
Penn State and UCLA have become the inaugural partners in Elevate’s newly unveiled $500 million College Investment Initiative.
Read MoreCal NIL collective, California Legends, announces it will suspend operations
Due to the House settlement, California Legends Collective president Kevin Kennedy announced Cal’s NIL collective will suspend operations.
Read MoreTalty: Biggest winners and losers from House v. NCAA settlement
News stories from around the West and beyond
Read MorePower conferences hire MLB exec to serve as CEO of College Sports Commission
Big Ten, SEC, ACC and Big 12 have hired a high-profile investigator in professional sports to lead their new governing body.
Read MoreFollowing NCAA vs House settlement, how will college athletes be paid?
The House v. NCAA settlement was officially ratified on Friday, clearing the way for universities to directly pay athletes starting in 2025.
Read MoreTexas governor signs bill that allows HS senior athletes to benefit from NIL
Texas Governor Greg Abbott signed a bill that will allow high school sports seniors to benefit from their name, image, and likeness (NIL).
Read MoreColorado freshman Julian ‘JuJu’ Lewis mindful he’s both QB and Entrepeneur
Lewis has a business agent, his own branded line of merchandise and an ownership stake in a company that aims to democratize NIL.
Read MoreReport: USC TE commit to be among CFB’s highest-ever paid recruits at $10M
Bowman caught 32 passes for 435 yards and eight touchdowns, proving he can be a game-changer in both the passing and running game.
Read MoreKirby Smart: H.S. recruits paid ‘as much as $20,000 a month’ to uphold pledge
Georgia coach Kirby Smart is now taking on college collectives for alleged unscrupulous recruiting efforts involving high school prospects.
Read MoreUtah QB Devon Dampier makes donation to Phoenix-area HS for new uniforms
The donation will lead to two completely new sets of football uniforms for a program that doesn’t have the financial support.
Read MoreAre the Miami Hurricanes paying too much for 5-star OT Jackson Cantwell?
Miami invested heavily in its future along the offensive line last week with the commitment of five-star tackle Jackson Cantwell.
Read MoreDavid Pollack calls for NIL salary cap for incoming college football freshmen
The famous Georgia alumnus thinks the first thing to be fixed about NIL is the inflated amounts being awarded to incoming freshmen.
Read MoreHouse v. NCAA settlement complicated — and it’s still not settled
For those who haven’t paid attention, the key phrases are “House settlement” and “Name, Image and Likeness (NIL).”
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