Washington State athletic department creates two new positions for NIL

July 31, 2025

By CougFan.com: Washington State athletic department today announced the creation of two new positions devoted to bolstering its Name, Image and Likeness (NIL) efforts in support of WSU athletes.

WSU is in the process of hiring a director of NIL services and Playfly, the new multi-media rights hold for Cougar radio broadcasts and other marketing initiatives, is interviewing for a director who will work with WSU’a athletics staff and the Cougar Collective NIL organization.

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WSU expands staffing to support 'crucial' NIL efforts

'If we want to be great we have to embrace NIL,' says WSU deputy AD

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