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Conference USA exploring ‘multi-million dollar naming rights sponsorship’

Posted on June 13, 2024

By Nick Kosko, On3 Sports: Conference USA is the latest group to explore a naming rights sponsorship, after the Big 12, according to Yahoo Sports’ Ross Dellenger.

“More news: Conference USA is also deeply exploring a multi-million dollar naming rights sponsorship, sources tell Yahoo Sports,” Dellenger wrote in a Twitter thread. “One of the companies under consideration is Globe Life. Possible new league names include Globe Life Conference USA or Globe Life Conference.

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