AAC becomes first league to set 'minimum standard' revenue share of $10M

March 7, 2025

By Ross Dellenger, Yahoo Sports: The American Athletic Conference approved an initiative on Friday to establish a minimum standard of benefits that schools are required to share with athletes in the new revenue sharing era of college sports, becoming the first NCAA conference to make such a move.

As part of this “Minimum Investment Program,” schools must share with athletes at least $10 million in cumulative additional benefits over a three-year period, starting with the 2025-26 academic year — a concept driven by commissioner Tim Pernetti and one he describes as an “important moment for the conference,” he told Yahoo Sports in an interview Friday when reached to comment on the league’s decision.

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American Athletic Conference becomes first league to set 'minimum standard' revenue share of $10 million

The AAC has taken the first leap into the revenue sharing era of college sports.

Yahoo Sports

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