UCLA donors question AD Martin Jarmond's leadership, future viability

October 3, 2025

By Ben Bolch, Los Angeles Times via AOL.com: Martin Jarmond is not a particularly popular figure these days.

Some fans frustrated by UCLA’s winless football team are expected to wear “Fire Jarmond” shirts in blue and gold to Saturday’s game at the Rose Bowl against Penn State. One group has organized an airplane banner to fly over the stadium before the game, with a similar message directed at the beleaguered Bruins athletic director.

The list of grievances is a lengthy one, leading a group of nearly a dozen high-level donors to reach out to The Times about what they allege is a pattern of rampant dysfunction inside the athletic department that goes well beyond the surprise hiring and speedy dismissal of football coach DeShaun Foster on Sept. 14 after only 15 games.

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UCLA donors question athletic director Martin Jarmond's leadership, future viability

UCLA athletic director Martin Jarmond faces criticism for his management, but some supporters argue he deserves credit for success outside of football.

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