July 14, 2026
By Pete Nakos, On3: As of July 1, 2026, the On3 NIL Valuation moved from an algorithm-based model to a deal-based valuation model. Today, the On3 NIL Valuation reflects the current player contract value.
It is not a projection of an athlete’s marketing value, endorsement potential or what was originally understood as “true NIL.” It is designed to track athletes’ compensation from colleges/collectives.
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