Proposed bill would allow conferences to pool TV rights and generate billions

September 29, 2025

By Associated Press via Yahoo Sports: Sen. Maria Cantwell, D-Wash., is proposing a bill that would rewrite a 1961 law prohibiting college sports conferences from banding together to sell their media rights, a move she says is designed to protect athletes, Olympics sports and smaller leagues that could be getting priced out of the increasingly expensive business of name-image-likeness deals.

Cantwell, the ranking member on the Senate Commerce Committee that deals with college sports, said she will introduce the Student Athlete Fairness and Enforcement Act on Tuesday to give lawmakers an alternative to a bill on the House side that has yet to come up for a floor vote.

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College-reform bill could generate extra billions by allowing conferences to pool their TV rights

Cantwell said she will introduce the Student Athlete Fairness and Enforcement Act to give lawmakers an alternative to a bill on the House side that has yet to come up for a floor vote.

Yahoo Sports

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