Oregon takes step in helping brands secure NIL deals with its athletes

By Eric Prisbell, On3 Sports: If brands, donors, and sponsors want to engage in endorsement deals with athletes from a particular university, how do they start the process? Where do they turn?

Through four-plus months of the NIL era, it has become clear to Blake Lawrence, the CEO and co-founder of Opendorse, that a large number of companies and individuals who want to engage in the NIL marketplace lacked direction.

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Oregon takes step in helping brands secure NIL deals with its athletes

An NIL company focused on University of Oregon athletics will provide a platform for brands to secure deals with the school’s athletes.

On3

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