Mtn West replaces 'At the Peak' with 'Built Bold' as part of brand refresh

June 24, 2026

By Chris Murray, Nevada Sports Net: The Mountain West announced Wednesday a new tagline, replacing its long-held “At the Peak” mantra for the motto “Built Bold.”

That was part of the conference’s refreshed brand identity, which includes a modernized wordmark and updated color palette.

The MW said the rebrand marks a “pivotal step forward as the conference enters a new era — one defined by growth, innovation and transformation.”

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Mountain West replaces 'At the Peak' tagline with 'Built Bold' as part of brand refresh

The Mountain West announced Wednesday a new tagline, replacing its long-held "At the Peak" mantra for the motto "Built Bold." That was part of the conference's

Nevada Sports Net

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