June 24, 2026
By Steve Bartle, KSL Sports: The University of Utah announced on Wednesday that it has entered into a new partnership with adidas, bringing one of the world’s largest athletic brands to Salt Lake City, after ending the school’s longstanding relationship with Under Armour.
The agreement, which will begin ahead of the 2027-28 athletic year, provides Adidas with exclusive rights to supply uniforms, footwear, apparel and sideline gear for Utah’s athletic programs. Utah will partner on a seven-year deal starting July 1, 2027, and the partnership includes an NIL component, financial terms were not disclosed in the release.
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