McLaughlin: Which Pac-12 School has Highest NIL Potential?

USC Football appears to be uniquely positioned to capitalize on NIL opportunities

Posted on June 27, 2022

  By Spencer McLaughlin of Locked on Pac-12 for SuperWest Sports

Pac-12USC Football recently announced a school-wide partnership with “Stay Doubted,” a media entity to help Trojan athletes maximize NIL opportunities.

The Trojans, because of their location and school history, are uniquely capable on a national scale to capitalize on the potential for NIL to bolster their recruiting efforts.

Could more partnerships to grow that area of Lincoln Riley’s program arise in the future?

On today’s episode of Locked On Pac-12, Spencer McLaughlin recaps the conference’s performance in the 2022 NBA Draft.

With six players selected and only one (Arizona’s Benedict Mathurin) as a lottery pick, it was a somewhat mediocre year of pro prospects from the conference of champions.

UCLA’s standout player over the last two seasons, Johnny Juzang, was not one of the Pac-12’s players drafted in 2022.

Arizona football Pac-12Benedict Mathurin, taken with the No. 6 pick by the Indiana Pacers, has the highest ceiling of any Pac-12 NBA player in this year’s draft class, thanks in part to his diverse skillset and supreme athleticism.

Who might be the best value, the biggest potential steal, and which player is the biggest question mark?

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—More from Spencer McLaughlin—