Lincoln Riley touts new hires who are overhauling USC recruiting and NIL

February 5, 2025

By Benjamin Royer, Los Angeles Times: Chad Bowden and Notre Dame coach Marcus Freeman worked together to build a football program that led the Fighting Irish to the national championship game last month.

So when USC hired Bowden on Jan. 24 to become the Trojans’ general manager — an ever-growing title and position in the modern college football landscape — a big question remained: What would the relationship between Trojans coach Lincoln Riley and Bowden look like?

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USC coach Lincoln Riley touts new hires who are overhauling recruiting and NIL funding

USC has lagged behind developing a front office to help it navigate the NIL era. Lincoln Riley introduced staff he says will bolster the Trojans.

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