Jordan Brand signs UCLA women's basketball PG Kiki Rice as first NIL athlete

By Pete Nakos, On3 Sports: Jordan Brand has made its first steps into the NIL landscape.

Nike has ramped up its NIL activity recently, signing five college and high school basketball players. And now the iconic Jumpman logo has signed UCLA freshman Kiki Rice to a partnership, marking the company’s first-ever NIL deal.

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Jordan Brand signs UCLA's Kiki Rice as first NIL athlete

The Jordan brand has made its first steps into the NIL landscape. The Jumpman logo has signed UCLA freshman Kiki Rice to a partnership.

On3

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