Former USC WR JuJu Smith-Schuster launches athlete-led gaming organization

Front Office Sports: Pittsburgh Steelers wide receiver JuJu Smith-Schuster is taking his involvement in gaming a step further, launching his own organization.

Known as Team Diverge, the organization says it is the world’s first athlete-led gaming entertainment and lifestyle company. It will aim to “live at the intersection of sports, gaming and culture, cultivating creative content and unique fan experiences leveraging our unique roster of crossover talent.”

JuJu Smith-Schuster Launches Athlete-Led Gaming Organization

Team Diverge says it will sit at the "intersection of sports, gaming & culture," recruiting gamers and crossover talent to join its team.

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