June 14, 2024
By Josh Tolle, Buffs Beat: The “Prime Effect” strikes again on Friday. Nike dropped Deion Sanders’ signature Nike Air DT Max ’96 to the public, which sold out in record time online and in stores. This comes after the initial teaser came five months ago with a “shock drop” sell out during Super Bowl weekend.
Nike had decided on June 14 as a hard release date for about a month.
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