Deion Sanders drives 51% jump in Colorado multimedia revenue in 2023

By Eben Novy-Williams and Daniel Libit, Sportico: The revenue the University of Colorado generates from its multimedia rights (MMR) jumped 51% in Deion Sanders’ first year as the Buffaloes head football coach.

CU’s athletic department’s MMR is managed by Learfield, which shares in the money generated from sponsorships, radio advertisements, digital signage and other commercial opportunities.

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