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Deion Sanders’ debut will boost Pac-12, but not enough to help media rights

By Dennis Dodd, CBS Sports: Back in December during a conference in Las Vegas, Pac-12 commissioner George Kliavkoff was asked if the spectacular aura of Deion Sanders at Colorado would add value to the league’s media deal. CU’s new coach had been hired days before.

“He absolutely adds value to the league,” Kliavkoff told reporters.

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