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Colorado freshman Julian ‘JuJu’ Lewis mindful he’s both QB and Entrepeneur

June 4, 2025

By Brent Schrotenboer, USA TODAY Sports: Colorado freshman quarterback Julian “JuJu” Lewis doesn’t turn 18 years old until September and still needs to add more beef to a body that weighs less than 200 pounds. But he’s already in the middle of the biggest storyline of the season for his new head coach, Deion Sanders.

As a top recruit out of Carrollton, Georgia, Lewis also has a business agent, his own branded line of merchandise and an ownership stake in a company that aims to democratize name, image and likeness deals for college players (NIL).

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