By John Canzano, Bald Faced Truth: In the days leading to the news that UCLA and USC were defecting to the Big Ten Conference, I was working a column about soft football season-ticket sales within the Pac-12 Conference.
Multiple conference athletic directors told me they believed a variety of factors were contributing to slow sales. Among the top ones? Inflation, late kickoff times, and the Pacific and Mountain Time Zones feeling increasingly disconnected from the sport itself.
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