Can Pac-12 leverage hype around CU and Coach Prime in its media rights deal?

By Yahoo!Sports: Yahoo Sports’ Dan Wetzel and Sports Illustrated’s Pat Forde and Ross Dellenger discuss Colorado’s sold out Spring Football Game, and debate if the Pac-12 can use the hype around the team and the program to boost their upcoming media rights deal.

DAN WETZEL: If you’re watching [the Colorado spring game] and you’re the Pac-12, can you go back to like gas station TV and be like, we need two more million?

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