Cal looks to improve basketball image with NIL campaign, practice facility

April 5, 2026

By Jake Curtis, California Golden Bears on SI: Talent acquisition is the key to college basketball success, and Cal is attempting to increase the appeal of the Bears’ basketball program to prospects with NIL campaigns and a new practice facility.

Money and facilities are major factors in luring prospective recruits and transfers to college football and basketball programs, with the former seeming to overtake the latter in recent years because of the large amount of money players can earn through NIL and revenue-sharing at elite college football and basketball programs.

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Cal Looks to Improves Basketball Image with NIL Campaign, Practice Facility

. Talent acquisition is the key to college basketball success, and Cal is attempting to increase the appeal of the Bears’ basketball program to prospects with N

California Golden Bears On SI

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