Big 12 announces strategic partnership with NFL to advance future of football

December 5, 2025

By Big 12 Conference: Today, the Big 12 Conference announced a new strategic partnership with the National Football League that is designed to strengthen the entire football ecosystem, from officiating and innovation to global growth and the student-athlete experience. The collaboration brings together two of the sport’s most influential organizations to build the future of football with shared purpose and aligned values.

Through this partnership, the Big 12 and NFL will work side by side on officiating development, global football initiatives, emerging technology, analytics, and flag football expansion. The goal is simple: elevate the game, grow the game, and protect the game for generations to come.

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Big 12 Conference Announces Strategic Partnership with the National Football League to Advance Future of Football

IRVING, Texas – Today, the Big 12 Conference announced a new strategic partnership with the National Football League that is designed to strengthen the entire football ecosystem, from officiating and innovation to global growth and the student-athlete experience. The collaboration brings together two of the sport’s most influential organizations to build the future of football with shared purpose and aligned values.

big12sports.com

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