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Baylor AD: Big 12 must be ready if Pac-12 media deal negotiations collapse

By Dean Straka, 247Sports: The Pac-12 Conference has yet to have reached a new media rights deal as the 2024 expiration looms for its existing contract. Reports suggest the conference, which already lost USC and UCLA to the Big Ten, effective 2024, could be forced to rely heavily on streaming in order to land a new deal valuable enough to satisfy its 10 remaining members.

Should the Pac-12 schools even reject that and begin to look for new homes, Baylor athletic director Mack Rhoades hinted the Big 12 should be proactive in trying to lure some of those schools into the conference.

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