Barstool Sports to sponsor Tucson’s Arizona Bowl

By Brian J. Pedersen, Arizona Desert Swarm: Tucson’s bowl game has been mostly an afterthought on the college football bowl schedule since being resurrected in 2015. That’s about to change significantly thanks to its new, albeit controversial sponsor.

The Arizona Bowl will now be known as the Barstool Sports Arizona Bowl, as the bro-centric digital media company has signed a deal to put its name on the event that’s held at Arizona Stadium.

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